Four years after its acquisition by Facebook for $19 billion, WhatsApp will no longer be ad-free.
Clearing the air on Facebook’s monetization efforts towards WhatsApp, the mobile messaging service’s Vice President Chris Daniels on Wednesday said the company is going to put advertisements in its “Status” feature.
“We are going to be putting ads in ‘Status‘. That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp,” Daniels told reporters here.
Daniels, however, did not give any timeline to this development that has been in the news for some time.
WhatsApp has over 1.5 billion users globally, including more than 250 million in India.
There were media reports earlier this month that the Facebook-owned messaging app is planning to allow advertisements to be displayed in the “Status” section of the app.
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